Our Story

Connecting Vietnam and the World: Introducing Tran Global

In an era defined by global connectivity and the dynamic exchange of goods, a new bridge is essential to connect the vibrant, burgeoning economy of Vietnam with the discerning markets across the globe. Welcome to Tran Global, a Hanoi-based international trade firm committed to showcasing the quality, craftsmanship, and rich resources of Vietnam on the world stage. Our mission is clear: to be the premier sourcing and exporting specialist that empowers high-quality, made-in-Vietnam products to thrive in Canada, the European Union, Japan, the United Kingdom, and the United States.

Our focus areas tap directly into sectors where Vietnamese expertise and resources excel: the diverse and rapidly evolving world of food and drink products, and the acclaimed artistry and functionality of furniture and household goods. We are not just a trading company; we are partners in growth, meticulously curating and delivering the best Vietnam has to offer to our international clientele.

A Vision Forged in Experience

The foundation of Tran Global is rooted in unparalleled expertise and a profound understanding of the Vietnamese business landscape, thanks to our founder, Huong Be. The company is the embodiment of her vision, a powerful pivot from a distinguished 30-year career in Vietnam’s highly competitive banking sector. Ms. Be is not just a finance professional; she is a deeply knowledgeable business leader, having served as a respected Branch Director of VietinBank, one of Vietnam's largest and most influential commercial banks.

Vietnam’s participation in various international free trade zones

The team at Tran Global recognized that Vietnam stands at a pivotal moment, increasingly integrated into the international trading system through numerous Free Trade Agreements (FTAs) such as EVFTA, UKVFTA, CPTPPP. This integration has unlocked immense potential, establishing the nation as a manufacturing powerhouse and a fertile ground for unique, high-value products.

Our clear focus

Our focus areas tap directly into sectors where Vietnamese expertise and resources excel: the diverse and rapidly evolving world of food and drink products, and the acclaimed artistry and functionality of furniture and household goods. From exquisite handcrafted wooden pieces to distinctive gourmet items and beverages, we ensure that every product leaving our shores meets the stringent quality and ethical standards expected by leading global markets.

Beyond the Catalogue: Bespoke Sourcing Services

While our core catalogue features the finest selection of food, drink, furniture, and household items, Tran Global distinguishes itself through its dedication to client-specific needs via our bespoke sourcing services. We understand that international procurement is rarely a one-size-fits-all process. For clients seeking highly specific products, materials, or manufacturing capabilities in Vietnam, our team leverages its extensive network and local expertise to execute targeted, custom sourcing mandates. This ensures our international partners can access niche opportunities and unique Vietnamese craftsmanship that may not be available through standard export channels, making Tran Global an indispensable resource for strategic procurement in Southeast Asia

Our Mission

To be the trusted gateway that connects the world to high-quality, authentic made-in-Vietnam products—specifically in food & drink and furniture—by upholding international standards of quality, reliability, and service for our partners in Canada, the EU, Japan, the UK, and the US.

Our Vision

By 2030, Tran Global will be recognized as the undisputed, Top 5 most trusted and influential international trade specialist connecting Vietnam with the world, setting the benchmark for ethical sourcing and premium quality export of food & drink and furniture products across Canada, the EU, Japan, the UK, and the US.